operation, not only of press, radio and movie, but of the book 
as well. The commercial entertainment strategy automatically 
ensures maximum speed and force of impact for any medium, 
on psychic and social life equally. It thus becomes a comic 
strategy of unwitting self-liquidation, conducted by those who 
are dedicated to permanence, rather than to change. In the 
future, the only effective media controls must take the 
thermostatic form of quantitative rationing. Just as we now try 
to control atom-bomb fallout, so we will one day try to control 
media fallout. Education will become recognized as civil defense 
against media fallout. The only medium for which our education 
now offers some civil defense is the print medium. The 
educational establishment, founded on print, does not yet 
admit any other responsibilities.

     Radio provides a speed-up of information that also